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Feed the Need

Can serving up food and drink improve your sales?

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

At the end of a popular bike trail in Purcellville, , Linda Singer's Final Draft Booksellers lures bicyclists with drinks, nutrition bars and delicious fudge-and of course, her wide array of tomes.

"The component of the business complements bookselling," Singer, 40, says. "People come in for something to drink and say, 'Oh, books!' Or [they] come in for a book and pick up a cup of . One drives sales of the other."

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