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Feed the Need

Can serving up food and drink improve your sales?

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

At the end of a popular bike trail in Purcellville, Virginia, Linda Singer's Final Draft Booksellers lures bicyclists with drinks, nutrition bars and delicious fudge-and of course, her wide array of tomes.

"The food component of the business complements bookselling," Singer, 40, says. "People come in for something to drink and say, 'Oh, books!' Or [they] come in for a book and pick up a cup of coffee. One drives sales of the other."

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