Good Graces
Get the word out to people in the right places.
Q: How do I get concierges to recommend my restaurant to tourists?
A: It's essential to market your business to influential referral sources. Barry Potekin, who owns Gold Coast Dogs in Chicago-and who is featured in the book I wrote with Debbi J. Karpowicz, Off the Wall Marketing Ideas (Adams Media)-marketed to cabbies when money was tight. He'd take a cab around the corner and talk the driver's ear off about his restaurant. Potekin would tip the driver $5 and say, "The next time you're in [my part of] town, come in and have a hot dog on me." What a great way to spread the word about your eating establishment, considering how many cabbies picking up passengers from the airport are asked where to eat.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising
