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Sky's the Limit

Think your product has limited appeal? It may have more potential than you know.

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

The Entrepreneur: Dan Grace, 35, and Jeff Polke, 34, friends and co-founders of GCI Outdoor Inc. in Cromwell, Connecticut

The Product: The Everywhere Chair, developed in 1996, is an outdoor chair with an adjustable back and seat, so the chair can be used on sloping surfaces. The line comprises nine products sold to more than 800 stores-including Eastern Mountain Sports, L.L. Bean and REI-at retail prices between $24 and $60.

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