Sky's the Limit
Think your product has limited appeal? It may have more potential than you know.
By
Don Debelak
The Entrepreneur: Dan Grace, 35, and Jeff Polke, 34, friends and co-founders of GCI Outdoor Inc. in Cromwell, Connecticut
The Product: The Everywhere Chair, developed in 1996, is an outdoor chair with an adjustable back and seat, so the chair can be used on sloping surfaces. The line comprises nine products sold to more than 800 stores-including Eastern Mountain Sports, L.L. Bean and REI-at retail prices between $24 and $60.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
