My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Snapshot 04/04

Leo Rivera, 33, founder of Bishops Barbershop in Portland, Oregon
Magazine Contributor
2 min read

This story appears in the April 2004 issue of Entrepreneur. Subscribe »

Description: Rock 'n' roll-themed barbershops

Startup: $40,000 in 2001

2004 projected sales: $1.6 million in combined sales for the four Portland locations

A styling business: This former nightclub/restaurant marketing director struck a positive vibe among Gen Xers when he opened an old-school barbershop with a modern twist. Welcome to Bishops Barbershop, where a live DJ plays a mix of alternative and rock music, the stylists sport tattoos and work out of toolboxes, and concert posters cover the walls.

Marketing that rocks: Once applied to nightclubs and raves, Rivera's marketing tactics have made his barbershop a success. He offers free haircuts to public figures ranging from cocktail waitresses to local newscasters, letting them strut their stuff while promoting Bishops. His shop rocks with record releases and CD-listening parties. And he even turns waiting into a good time with free cans of beer.

Jamming results: Each store attracts an average of 90 to 130 customers per day, but hair isn't the only thing to go. Polishing off 190 cases per month, Bishops has become the biggest buyer of Pabst Blue Ribbon beer in Oregon. As the business expands, residents of Las Vegas; San Francisco; Seattle; Vancouver, British Columbia; and possibly even Tokyo will rock out at a local Bishops Barbershop within the year.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur