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Puttin' on the Glitz

Dreaming of starting a glamorous business? Take a behind-the-scenes look at what it's really like to be a fashion designer, a restaurateur and more.

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

It's all champagne, glitter, sparkle and photographs. It's famous clients and magazine covers. It's people wanting to meet the proprietor. It's drinks and models and A-list parties. It's your dream to run a glamorous business, to open a restaurant and bar where the elite and powerful mingle. Or maybe you'd like to run a label that the stars proudly wear on the red carpet. Perhaps you dream of coining the next hot cosmetics craze and seeing your products worn on faces all around the world.

The good news is that it is possible to live the glamorous life. The not-so-great news? It's not all glamour all the time. Like any worthwhile endeavor, it's sweat, it's hard work, it's trying, it's drama-but if you take heed from the successful entrepreneurs we talked to, it's one hell of a ride.

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