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Living Large

Want to expand your business? Then make the most of what you've got, one step at a time.

This story appears in the April 2004 issue of Entrepreneur. Subscribe »

"Back to basics" is the theme of Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning (Crown Business, $22) by consultant Ram Charan. His latest offering since co-writing 2002's Execution: The Discipline of Getting Things Done (Crown Business, $27.50), Charan shows entrepreneurs how to grow within their current business framework-using fundamental approaches to developing new products and services, creating an effective sales force, gathering knowledge about , carefully segmenting markets and so on.

Charan downplays the value of big, audacious goals. Many ambitious entrepreneurs consider it pointless to set moderate goals, even for the interim, Charan notes. But small gains add up to big ones.

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