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Let's Do Launch

Ford and Mercury debut new and upgraded business-friendly vehicles.

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

Looking for new deals on wheels? Ford and Mercury have launched their most ambitious program yet of new and upgraded vehicles. All but one are 2005 models on sale this year.

The best news for entrepreneurs is the array of passenger cars. In early 2005, Ford is scheduled to unveil the Futura, accompanied by a hybrid version. Meanwhile, Mercury debuts its first small SUV, the 2005 Mariner, based on Ford's Escape.

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