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Let's Talk About Sexism

Do sexist attitudes still exist in business? Women sound off.

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

Is sexism a dirty little secret in the business world today, or has the problem diminished over time? We spoke with some women entrepreneurs who started their companies over the past four decades to get their take on sexism and how they've dealt with it.

The 1970s

Looking back, Gwinavere Johnston, 60, founder and CEO of $1.5 million JohnstonWells Public Relations in Denver, admits she encountered her share of sexist attitudes after founding her company in 1971. "In the beginning, I ignored most of them because I didn't think there was much I could do about it and I really didn't feel [it] affected me too severely," she explains. "But today, I know this: It would have been easier to build my business if I had been a man."

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