Radio Shack, Motorola Ink Marketing Deal
Dallas-Radio Shack Corp. and Motorola Inc. have struck a new alliance under which Radio Shack will expand the types of Motorola products it markets and sells at its retail stores, the companies announced.
Radio Shack currently distributes Motorola's wireless phones, accessories and other devices at its stores. Under the new alliance, the electronics retailer will expand offerings to include newer technologies and products, such as Bluetooth wireless technology accessories and Motorola's high-speed Internet networking and home monitoring products.
The five-year agreement will let Radio Shack gain access to new technologies earlier than other retailers, while giving Motorola access to Radio Shack's 7,000-plus U.S. stores, the companies said. -Dallas Business Journal
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising