My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

U.S. Franchise Keeping, Renaming Best Inns

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Atlanta-Hotel franchising company U.S. Franchising Systems Inc. will not sell its chain of Best Inns hotels, though the company will be changing the name of that hotel flag in order to eliminate confusion between Best Inn and rival chain Best Western International.

Last year, U.S. Franchise received buyout offers from both ShoLodge and Best Value Inn, but the company's officials were too busy fighting a lawsuit by Best Western to seriously consider the offers, said U.S. Franchise CEO Mike Leven.

Leven said U.S. Franchise has applied for trademarks on two names--America's Best Inn and USA's Best Inn--for its 106 Best Inn properties. Pending federal approval on the two names, Leven said U.S. Franchise will rename all its properties and launch a new marketing and awareness campaign to draw new customers to the hotels, most of which are throughout the Midwest and Southeast. In addition to Best Inns, U.S. Franchise Systems owns the Microtel Inns & Suites and Hawthorn Suites brands. -Atlanta Business Chronicle