U.S. Franchise Keeping, Renaming Best Inns

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Atlanta-Hotel franchising company U.S. Franchising Systems Inc. will not sell its chain of Best Inns hotels, though the company will be changing the name of that hotel flag in order to eliminate confusion between Best Inn and rival chain Best Western International.

Last year, U.S. Franchise received buyout offers from both ShoLodge and Best Value Inn, but the company's officials were too busy fighting a lawsuit by Best Western to seriously consider the offers, said U.S. Franchise CEO Mike Leven.

Leven said U.S. Franchise has applied for trademarks on two names--America's Best Inn and USA's Best Inn--for its 106 Best Inn properties. Pending federal approval on the two names, Leven said U.S. Franchise will rename all its properties and launch a new marketing and awareness campaign to draw new customers to the hotels, most of which are throughout the Midwest and Southeast. In addition to Best Inns, U.S. Franchise Systems owns the Microtel Inns & Suites and Hawthorn Suites brands. -Atlanta Business Chronicle

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur