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Church's Chooses Multicultural Agency for Ads

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Atlanta-Church's Chicken said it chose The Group of San Antonio as agency of record, in what is believed to be the first time a quick-service chain has picked a multicultural shop as its flagship agency.

"Our goal was to select an agency to best serve the unique needs of our customers: Hispanics, and Caucasians," chief officer Melinda Ennis-Roughton said in a statement. Billings are estimated between $15 million and $20 million. The agency will handle creative duties, media planning and strategic planning.

The 1,500-unit Church's is a division of AFC Enterprises. -Nation's Restaurant News

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