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The Next Generation

They're your customers and maybe even your employees. Meet the millenials.

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Meet your next wave of customers and employees: the "," people born from 1982 to the present.

This generation is now gaining more-widespread attention. For instance, expect to see politicians catering to the crowd that frequents, a site started by activists Scott Beale and Abeer Abdalla, a Democrat and a Republican, respectively, who recently sold out their first printing of Millennial Manifesto (Instant Publisher). Half a dozen other millennial titles, such as William Strauss and Neil Howe's Millennials Rising: The Next Great Generation (Vintage) and Daniel Egeler's Mentoring Millennials: Shaping the Next Generation (NavPress), as well as edgier, younger-skewing magazines, are fussing over this market.

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