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Marketing Buzz 05/04

New market sectors, renting marketing pros and more

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Open Season

We've all heard about metrosexuals-fashion-forward guys who get more facials than their female counterparts. Smart marketers should pay attention to other new market sectors as well, says Ann Fishman, president of Generational Targeted Marketing Corp. in New Orleans. Some groups to consider:

  • Urban Ritualists:
  • These Gen Xers enjoy life to the max and pay big bucks for higher-quality clothing, furniture and other creature comforts.

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