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Class Project

Boost your business by offering a class.

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Q: I want to offer cooking classes in our gourmet kitchen store as a way to get new business. What's the best way to promote this to new and existing customers?

A: Sharing your talents in the kitchen is a terrific way to attract new customers and build loyalty with those who already patronize your store. There are a variety of low-cost ways to advertise your cooking classes. You can post signs in your store and hand out fliers advertising the classes. If you haven't already, start collecting customers' contact information, including their home and e-mail addresses. Use this information to send them postcards or e-mails announcing the classes. If you have a Web site or an e-zine, mention the classes there, too.

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