Class Project
Boost your business by offering a class.
Q: I want to offer cooking classes in our gourmet kitchen store as a way to get new business. What's the best way to promote this to new and existing customers?
A: Sharing your talents in the kitchen is a terrific way to attract new customers and build loyalty with those who already patronize your store. There are a variety of low-cost ways to advertise your cooking classes. You can post signs in your store and hand out fliers advertising the classes. If you haven't already, start collecting customers' contact information, including their home and e-mail addresses. Use this information to send them postcards or e-mails announcing the classes. If you have a Web site or an e-zine, mention the classes there, too.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
-
5 Self-Care Habits of Every Successful Entrepreneur
-
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
-
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
-
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
-
Take Customer Service to the Next Level With These Service-Based Franchises
-
Define Your Short-Term Goals With These 3 Components for Long-Term Success
