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5 Ways to Stay Clear of Spam Filters

We've got 5 tips to make sure your e-mails don't get tagged as spam.

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

According to Return Path Inc.'s "Email Blocking and Filtering Report," for the first half of 2003, 17 percent of permission-based e-mail messages weren't delivered to recipients by the top ISPs. The e-mails were mistakenly tagged as spam. As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle.

Marketers can help protect their e-mails from being inadvertently blocked. Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success:

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