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The Fast Lane

Greater speed and better performance, but who in your company really needs the new Pentium 4 PC?

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

It's a happy coincidence: just as businesses are getting back in the technology-buying mood, PCs are about to achieve one of those performance milestones that signals a real buying opportunity. A key feature of this spring's desktop releases will be Intel's Grantsdale chip set, which will complete the platform shift begun with February's introduction of Prescott-class Pentium 4 processors.

It's not just about galloping clock speeds, which Intel plans to push toward 4GHz by year-end. There's a generational shift in most PC subsystems that define a new platform with the headroom needed for continued performance growth. You'll be able to sustain a companywide hardware image for longer, cut operating costs, and extend the time between new PC shopping trips.

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