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Double Play

Combining print with streaming video could be the hook you need to make your online ads more effective.

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Next to e-mail spam and fliers under the windshield wiper, no advertising infuriates prospects more than unwanted pop-ups (and pop-unders) on the Web. It's like a salesperson appearing out of nowhere to hop in their lap while they're reading the newspaper.

You might ask "Isn't all in-your-face advertising on the Internet 'unwanted'?"

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