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Double Play

Combining print with streaming video could be the hook you need to make your online ads more effective.

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Next to e-mail spam and fliers under the windshield wiper, no advertising infuriates prospects more than unwanted pop-ups (and pop-unders) on the Web. It's like a salesperson appearing out of nowhere to hop in their lap while they're reading the newspaper.

You might ask "Isn't all in-your-face advertising on the Internet 'unwanted'?"

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