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Bright Idea

When this couple noticed a lack of outdoor illumination options, they decided to make light of the situation.

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Some prospective franchisees have the good fortune of stumbling across a niche market just waiting to be discovered. That's what happened to Amy Dowling, 47, and Dennis Dowling, 48, of Long Island, New York. The couple noticed an increasing trend of homeowners spending money on their homes' exterior appearance. They also noted the lack of specialized high-end outdoor lighting available to home-owners.

"After 9/11, people were traveling less and investing more in their homes," says Amy. When the Dowlings found Outdoor Lighting Perspectives, a franchise that provides exterior lighting for affluent residential homes and small businesses, says Amy, "it all seemed to come together."

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