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Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

The Entrepreneurs: Scott Androff, 44, and Bruce Hilsen, 56, co-founders of Twin Star Industries in Bloomington, Minnesota

The Product: Atmosklear Odor Eliminator, introduced in 1998, is a nontoxic, biodegradable spray that eliminates odors. The product is different from other odor fighters because it doesn't just mask an odor; rather, it chemically attacks whatever is causing the odor. Androff developed the product in 1997 after his grandmother broke her hip and couldn't let her dog out regularly.

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