It Figures 05/04

What we buy online, why we eat what we do and more
Magazine Contributor
1 min read

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

On the day after Queer Eye for the Straight Guy airs, men are
5
TIMES
more likely to go shopping than women;
49%
of those men shop with another man.
SOURCE: Jericho Communications

Online buyers use search engines at least
7
TIMES
a week;
64%
prefer search engines to using the Yellow Pages.
SOURCE: BizRate.com

51%
of U.S. adults prefer marketers to communicate by mail; just
5%
prefer e-mail.
SOURCE: Cable & Telecommunications Association for Marketing

90%
of Americans surveyed say they, not food and beverage companies, are responsible for what they eat and how it affects their health.
SOURCE: Context Marketing

 

     
Buy and Buy
  BIG BUCKS are being spent on online content. Here's what U.S. consumers are spending on (in millions of dollars):


Source: Online Publishers Association/ComScore Networks Inc.
 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur