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It Figures 05/04

What we buy online, why we eat what we do and more
- Magazine Contributor
1 min read

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

On the day after Queer Eye for the Straight Guy airs, men are
5
TIMES
more likely to go shopping than women;
49%
of those men shop with another man.
SOURCE: Jericho Communications

Online buyers use search engines at least
7
TIMES
a week;
64%
prefer search engines to using the Yellow Pages.
SOURCE: BizRate.com

51%
of U.S. adults prefer marketers to communicate by mail; just
5%
prefer e-mail.
SOURCE: Cable & Telecommunications Association for Marketing

90%
of Americans surveyed say they, not food and beverage companies, are responsible for what they eat and how it affects their health.
SOURCE: Context Marketing

 

     
Buy and Buy
  BIG BUCKS are being spent on online content. Here's what U.S. consumers are spending on (in millions of dollars):


Source: Online Publishers Association/ComScore Networks Inc.