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It Figures 05/04

What we buy online, why we eat what we do and more

By
This story appears in the May 2004 issue of Entrepreneur. Subscribe »
On the day after Queer Eye for the Straight Guy airs, men are

5

TIMES

more likely to go shopping than women;

49%

of those men shop with another man.

SOURCE: Jericho Communications

Online buyers use search engines at least

7

TIMES

a week;

64%

prefer search engines to using the Yellow Pages.

SOURCE: BizRate.com

51%

of U.S. adults prefer marketers to communicate by mail; just

5%

prefer e-mail.

SOURCE: Cable & Telecommunications Association for Marketing

90%

of Americans surveyed say they, not food and beverage companies, are responsible for what they eat and how it affects their health.

SOURCE: Context Marketing

 

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