It Figures 05/04

What we buy online, why we eat what we do and more
Magazine Contributor
1 min read

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

On the day after Queer Eye for the Straight Guy airs, men are
5
TIMES
more likely to go shopping than women;
49%
of those men shop with another man.
SOURCE: Jericho Communications

Online buyers use search engines at least
7
TIMES
a week;
64%
prefer search engines to using the Yellow Pages.
SOURCE: BizRate.com

51%
of U.S. adults prefer marketers to communicate by mail; just
5%
prefer e-mail.
SOURCE: Cable & Telecommunications Association for Marketing

90%
of Americans surveyed say they, not food and beverage companies, are responsible for what they eat and how it affects their health.
SOURCE: Context Marketing

 

     
Buy and Buy
  BIG BUCKS are being spent on online content. Here's what U.S. consumers are spending on (in millions of dollars):


Source: Online Publishers Association/ComScore Networks Inc.
 
loading...

More from Entrepreneur

We created the Start Your Own Business (SYOB) course to help you get started on your entrepreneurial journey. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur