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Ben & Jerry's, Mariners Sign Deal

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Seattle--The Seattle Mariners and Ben & Jerry's have signed a five-year deal that makes the ice cream maker the official "specialty ice cream" of the team.

Ben & Jerry's will be served at concession stands at the baseball park, and a year-round "Scoop Shop" will open next to the Mariners Team Store on First Avenue. A "Moo Mobile" ice cream stand will be parked outside the ballpark during games. Ben & Jerry's signs will be erected on the concourse.

In August 2000, Ben & Jerry's was acquired by Unilever, for which it is a wholly owned subsidiary. -Puget Sound Business Journal

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