Subscribe to Entrepreneur for $5
Subscribe

Your Name Here

Create the perfect name for your company with these six steps.

By
This story appears in the May 2004 issue of Start Up.

Naming your can be a difficult task no matter how creative you are. Burt Alper, co-founder of Catchword, a company in , , that specializes in branding, has been an expert in naming products and companies for almost a decade. Here are six steps Alper believes every entrepreneur should follow when choosing a :

  • Step 1: Identify who has a vote. Everybody involved in your startup has an opinion and will want to participate in the naming process. Leave the decision in the hands of those who know the business best.
  • Step 2: Know yourself. Understand the essence of your company. Find a hook-something that's compelling about who you are-and build on that from a vocabulary perspective.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks