Taco John's Redesigns Units to Compete with Mexican QSRs, Fast-Casual Concepts

2 min read
Opinions expressed by Entrepreneur contributors are their own.

Cheyenne,Wyoming-It's Taco Tuesday at Taco John's, and the customers line up seven or eight deep at the cash registers of the East Pershing Street restaurant, one of the quick-service chain's 410 outlets in 27 states. But it's not just the weekly promotion that is driving the day's lunchtime sales at this Cheyenne branch; it's also the dramatic new look of the store and its new menu items, such as shredded-beef quesadillas and grilled burritos.

Cheyenne-based Taco John's International Inc. is rolling out the store redesign and menu changes to all company-owned branches this year and encouraging franchisees to adopt them to compete more effectively against a growing crop of rival brands. Competition no longer is coming only from other Mexican-food fast feeders, Taco John's executives point out, but also from market incursions by such fast-casual concepts as Qdoba Mexican Grill, Chipotle and Baja Fresh Mexican Grill.

The Pershing Street unit was remodeled completely, from the drive-thru to the bathrooms. The outside has richer colors of red, gold and dark green and a brick facade. The inside has warmer hues of red and gold along with wood chairs, pendant lamps and vinyl flooring that resembles tile. The front counter is curved with a Corian top. Track lighting shines on graphic menu boards. Employees sport crisp, red polo shirts as they run food out to customers waiting at tables. The company-owned Pershing Street store, and a franchisee's unit in Pierre, South Dakota, have experienced double-digit increases in sales since they were remodeled last winter. -Nation's Restaurant News

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.