Papa John's Offers DVD with Purchase

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Louisville, Kentucky-Papa John's International Inc. launches a national promotion this week that will offer customers a DVD movie with the purchase of a large pizza.

The promotion will be supported by a two-week national television campaign featuring opera singers. The promo, and ad campaign, represent a new marketing strategy for Papa John's, the company said. Marketing efforts will be focused on providing product information supplemented by entertainment premiums such as free DVDs. -Nation's Restaurant News

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur