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Parallel Universe

A new kind of entrepreneur boldly goes where few business owners have gone before.

This story appears in the June 2004 issue of Entrepreneur. Subscribe »

What do you do when one business isn't enough? These two entrepreneurs started one business, then almost immediately began looking for their next.

Karen McMasters is president of Bare Babies Inc., a $2 million online baby products business she launched on Yahoo! Stores in February 2000. Three years later, she started AllCola.com with her mother, a lifelong collector of Coca-Cola memorabilia. In January 2004, she debuted Ciao Bella Baby to leverage her success with Bare Babies and attract a higher-end customer. In 2004, she projects sales of $60,000 for AllCola.com and $1 million for Ciao Bella Baby.

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