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Parallel Universe

A new kind of entrepreneur boldly goes where few business owners have gone before.

This story appears in the June 2004 issue of Entrepreneur. Subscribe »

What do you do when one isn't enough? These two entrepreneurs started one business, then almost immediately began looking for their next.

Karen McMasters is president of Bare Babies Inc., a $2 million online baby products business she launched on Yahoo! Stores in February 2000. Three years later, she started with her mother, a lifelong collector of Coca-Cola memorabilia. In January 2004, she debuted Ciao Bella Baby to leverage her success with Bare Babies and attract a higher-end customer. In 2004, she projects sales of $60,000 for and $1 million for Ciao Bella Baby.

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