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Tourist Trade

Find out how to capture a customer base that's on the move.

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This story appears in the June 2004 issue of Entrepreneur. Subscribe »

Women who want to take a bit of Boston's beauty home with them visit Mario Russo's salon to pick up nail polishes with names like Boston Brahmin and Red Socks. Russo is also working with the city's tourism department to provide gifts for those coming to town for next month's Democratic National Convention.

"Many people visit Boston for business and pleasure," says the 44-year-old owner of Salon Mario Russo. "It only makes sense to try to attract them to the salon."

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