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Attention, Please

The art of creating buzz isn't hard to master--just keep these points in mind.

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This story appears in the June 2004 issue of Entrepreneur. Subscribe »

So you want to be on the cover of a , do you? Though you may not be a supermodel or a high-profile celebrity, you can still get some for your company. A good editorial mention of you or your product or service can drum up business, add credibility and help get your name in front of prospects.

Making headlines is easier than you think. Just ask Christin Powell, founder of Juice Beauty Inc., an organic beauty company in Mill Valley, California. Powell, a former business development executive, knew the media would be key to launching her brand.

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