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No Train, No Gain

With sweat and hard work, this franchisee whipped his business into perfect shape.

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This story appears in the June 2004 issue of Entrepreneur. Subscribe »

After opening a college pro painters franchise during his college years, Troy Medley, 32, knew he was an entrepreneur at heart. It wasn't until he was working on his MBA, however, that he found the perfect way to combine entrepreneurship with his childhood passion: athletics.

While doing a class project, Medley discovered Velocity Sports Performance, a franchise that offers specialized training to help young athletes increase their speed, power and agility. Working in small groups at 8,400- to 15,000-square-foot facilities, clients receive the quality of training usually reserved for collegiate and professional athletes. In January 2003, Medley purchased six locations in Orange County, California, and San Diego and worked on opening his first center in Irvine, California.

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