Stamp It Out
A new proposal aims to bring spam under control
Spam costs you and your employees productivity and computing power. And that means it costs you money. Now money is at the center of a new anti-spam movement. "E-postage" is the concept of attaching virtual stamps to e-mail to reduce unwanted bulk e-mail. The idea is to create a monetary barrier similar to what keeps our physical mailboxes from overflowing.
We can hear the collective groan, "Don't make us pay for e-mail!" That attitude, prevalent among growing businesses that rely on legitimate bulk e-mail, is one block to e-postage proposals. "The only people who seem to be enthusiastic about e-postage are the people who plan to sell you stamps," says John R. Levine, co-author of Fighting Spam for Dummies and co-chair of the Anti-Spam Research Group (http://asrg.sp.am).
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