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Makeover Magic

The experts work their mojo on our "Biz 101" Tech Makeover winner's outdated Web site.

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Our second installment of the Pursesnickety! makeover finds Deborah Nail, 40, up to her shoulders in business changes. As if rebuilding the Web site and business technology wasn't enough, when we last talked with Nail, Pursesnickety! was also gearing up for its new summer line of purses and baby bags. On top of that, the company was deep into making arrangements to move from the upper floor of Nail's house into a new building.

Interland Web designers Ann Vo and Karen Rubido took the original Pursesnickety! Web site and built a sample site with new colors, a redesigned frog logo and a more professional sheen. After an initial face-to-face meeting, Nail has been communicating with the designers over e-mail to tweak the site's appearance. "We've been going back and forth. It's pretty easy. It saves a lot of time," Nail says. The four main colors they've settled on are hot pink, orange, lime green and blue. Now that the basic template has been set, they'll move on to building the site.

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