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A Fair Case

These pretty laptop cases are pretty functional, too.

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

The days of carrying laptops in boring cases are over. Entrepreneurs are melding the function of a laptop case with the style of a fashionable handbag. Here are just a few:

Talene Reilly Inc., founded by Nicole Arslanian, 31, and Julie Lazarus, 32, in July 2002: A classic look with a modern take, these cases look like tailored handbags that range from bright pinks to subtle browns. Arslanian and Lazarus envisioned a line of laptop cases that would look like handbags, holding necessities with space for a laptop. Arslanian got the idea when she caught a glimpse of her reflection while walking through an airport. She had her suitcase, purse and plain laptop cover. "I looked like a mess," she says. She took the idea to Lazarus, and they set out to manufacture and market their creation. The cases are sold online and at boutiques in Los Angeles and New York City. With 2004 sales expected to hit more than $200,000, the entrepreneurs plan to extend their line to include other accessories.

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