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A Fair Case

These pretty laptop cases are pretty functional, too.

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

The days of carrying laptops in boring cases are over. Entrepreneurs are melding the function of a case with the style of a fashionable handbag. Here are just a few:

Talene Reilly Inc., founded by Nicole Arslanian, 31, and Julie Lazarus, 32, in July 2002: A classic look with a modern take, these cases look like tailored handbags that range from bright pinks to subtle browns. Arslanian and Lazarus envisioned a line of laptop cases that would look like handbags, holding necessities with space for a laptop. Arslanian got the idea when she caught a glimpse of her reflection while walking through an airport. She had her suitcase, purse and plain laptop cover. "I looked like a mess," she says. She took the idea to Lazarus, and they set out to manufacture and market their creation. The cases are sold online and at boutiques in Los Angeles and . With 2004 sales expected to hit more than $200,000, the entrepreneurs plan to extend their line to include other accessories.

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