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Smart Ideas 07/04

Scrubs for the pint-sized set, pop culture nesting dolls and more

This story appears in the July 2004 issue of Entrepreneur. Subscribe »

What's Up, Doc?

What: Manufacturer of personalized doctors' scrubs for children
Who: Jacquelyn Aven of MiniScrubs Inc.
Where: Naperville, Illinois
When: Started in 2002

Seeing a sick child on TV inspired Jacquelyn Aven to start her business. The little one, who'd spent a lot of time in the hospital, had on child-size scrubs. According to Aven, 38, the medical uniform seemed to make the child feel better, like he was a part of the team.

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