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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Several years ago, a book by bestselling author Ken Blanchard claimed the best way to business success was through creating raving fans. Nothing proves that theory more today than the phenomenal success of eBay.

As regular readers of this magazine know, we at Entrepreneur are big eBay proponents. For the past two years, I have been involved with eBay Live!-eBay's annual meeting-where last year more than 10,000 eBayers converged to learn how to improve their eBay businesses; network with fellow members of the eBay community (that is what the eBay corporation and eBay sellers consider themselves-one big, happy community); and swap and trade pins, cards and other soon-to-be collectibles.

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