The Inside Scoop
One expert's take on today's retail scene
Paco Underhill, consumer behavior pioneer and founder of Envirosell, a global research and consulting firm based in New York City, has followed up his international bestseller Why We Buy: The Science of Shopping with the new title Call of the Mall. Here, he shares a few retail insights:
critical trend today's retailers need to watch?
Paco Underhill: A store is a 3-D brand. Everything that's there has to be there for a reason. The way the independent merchant survives is by doing it better or by being more nimble or creative.
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