The Inside Scoop
One expert's take on today's retail scene
Paco Underhill, consumer behavior pioneer and founder of Envirosell, a global research and consulting firm based in New York City, has followed up his international bestseller Why We Buy: The Science of Shopping with the new title Call of the Mall. Here, he shares a few retail insights:
critical trend today's retailers need to watch?
Paco Underhill: A store is a 3-D brand. Everything that's there has to be there for a reason. The way the independent merchant survives is by doing it better or by being more nimble or creative.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
The 5 Personalities You Meet in a Coworking Space
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising