Subscribe to Entrepreneur for $5
Subscribe

The Inside Scoop

One expert's take on today's retail scene

By
This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Paco Underhill, consumer behavior pioneer and founder of Envirosell, a global research and consulting firm based in , has followed up his international bestseller Why We Buy: The Science of Shopping with the new title Call of the Mall. Here, he shares a few insights:

What's one critical trend today's retailers need to watch?
Paco Underhill: A store is a 3-D . Everything that's there has to be there for a reason. The way the independent merchant survives is by doing it better or by being more nimble or creative.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks