Subscribe to Entrepreneur for $5

Release the Hounds

With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.

This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Who knew back in 1995 how important the Web would become to our personal and professional lives? Who could even see last year how important Web search engines would become?

Search had been a low priority-even a loss leader-for big Web portals like AOL, Microsoft MSN and Yahoo! Now search engines are bubbling over with new functionality and assuming a central role in Web life. They're attracting surfers in droves, making them a promising source of Web sales for entrepreneurs-even entrepreneurs without Web pages (more on that later).

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks