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Spam Uncanned

Why the recent anti-spam legislation isn't protecting you

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Is the Can-Spam legislation reducing unsolicited e-mail? Not according to a February 2004 survey by the Pew Internet & American Life Project. Fifty-three percent of home and work e-mail users haven't noticed a change since the first of January, when the legislation went into effect. In fact, while 11 percent of work e-mail users noticed a decrease in spam, 19 percent saw an increase.

The law doesn't prevent spam; it attempts to regulate how it's sent. Meanwhile, spammers continue using automated programs to harvest the Web for e-mail addresses. Internet marketers are especially vulnerable. A few simple steps can help you better protect your privacy while you're promoting your business online.

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