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Get Physical!

Former couch potatoes are jumping on a new trend: interactive video games.

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

The sedentary American lifestyle has contributed to an obesity problem that has left people as big as houses. Americans get winded just walking up to a treadmill. So why are some entrepreneurial thinkers suggesting consumers should get more fit by playing more video games?

A new video game market is emerging that requires players to physically interact with the game. Last year, Sony Computer Entertainment America launched the EyeToy, a motion-sensitive camera that plugs into a PlayStation 2 console and literally puts the player's image in the game-it's sold more than 3.5 million units worldwide. While the arcade game Dance Dance Revolution was the first hugely successful "active" video game, the EyeToy is the first product to have significant success in the home market.

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