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Domains of the Day

A new domain could mean the dawn of a new mobile age.

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Here's a new tech acronym: mTLD. It stands for mobile Top Level Domain. And that means a new domain suffix, like .com, specifically for mobile use. Heavy hitters like Hewlett-Packard, Microsoft, Nokia, Samsung Electronics, Sun Microsystems, T-Mobile International and Vodafone have banded together to set up a registry company to manage the new mTLD, providing the Internet Corporation for Assigned Names and Numbers (ICANN) grants approval this summer. That industrywide support bodes well for adoption of the venture.

If all goes well, then an mTLD could signal wireless Internet's coming of age and jump-start an area that has been bogged down by differing standards and consumer confusion. A new domain solely for mobile optimized sites could spur the introduction of new, faster mobile services and applications. That sounds like a hotbed of opportunity for technology entrepreneurs.

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