Full access to Entrepreneur for $5

Big Switch

Walk a mile in your employees' shoes--you could learn a lot.

This story appears in the August 2004 issue of Entrepreneur. Subscribe »

In TLC's six-part series Now Who's Boss?, the heads of six corporations were sent to the "front lines" to perform their employees' duties, with amusing results. These execs took this opportunity to gain new perspectives-and respect-for their employees. Examples include the California Pizza Kitchen co-founders who tried being food servers, pizza makers and dishwashers; while the chairman and CEO of Loews Hotels made beds and flipped omelettes. While entertaining, the show also sends a message to business owners-everyone has an important role in the business' success.

Entrepreneurs can learn just as much from the show as the heads of corporations. "We don't know all the nuances each employee brings to the [business]," says Patti Lewis, marketing professor for American University in Washington, DC, and former entrepreneur. "All associates want is [to] be respected for what they do."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!