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Everything in Its Place

Can the art of feng shui help you optimize your business?

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Former banking executive Kellie Scott raises an eyebrow or two when she says that she relied on the principles of feng shui to design her art gallery. "I'm a pragmatist," says Scott, the 48-year-old owner of Red Sky Gallery in Charlotte, North Carolina. "But I've always been sensitive to how a room feels."

Consultant Jami Lin of Feng-Shui-Interior-Design.com explains that feng shui is the Chinese art of placement. Users believe that the practice-incorporating lighting, layout, color, balance, space and shape-can dramatically increase a store's appeal. "Feng shui design keeps the eye moving," says Lin. "If customers don't see something they like, their eyes should automatically go to something else."

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