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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Q: I own five agencies in and do a lot of locally. Our trips, which give travelers an authentic experience in the country they visit, are led by experts and local guides. Do you have any suggestions for how to take my to the next level and attract travelers from other areas in the United states?

A: Seems like this is a high-end experience, so you're targeting a niche market of people with significant disposable income who are seeking meaningful leisure-time experiences.

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