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It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more

This story appears in the August 2004 issue of Entrepreneur. Subscribe »
E-mail spoofing or "" cost banks and issuers
in 2003.

of e- say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota

of consumers say they are consciously buying healthier foods.
SOURCE: Retail Forward

of women owners do not have credit services with any bank or financial institution.
SOURCE: National City Corp.

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