Subscribe to Entrepreneur for $5
Subscribe

It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more

By
This story appears in the August 2004 issue of Entrepreneur. Subscribe »
E-mail spoofing or "" cost banks and issuers
$1.2
BILLION
in 2003.

74%
of e- say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota

57%
of consumers say they are consciously buying healthier foods.
SOURCE: Retail Forward

41%
of women owners do not have credit services with any bank or financial institution.
SOURCE: National City Corp.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks