It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more
Magazine Contributor
1 min read

This story appears in the August 2004 issue of Entrepreneur. Subscribe »

E-mail spoofing or "phishing" cost banks and credit card issuers
$1.2
BILLION
in 2003.

74%
of e-consumers say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota

57%
of consumers say they are consciously buying healthier foods.
SOURCE: Retail Forward

41%
of women business owners do not have credit services with any bank or financial institution.
SOURCE: National City Corp.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.