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It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »
E-mail spoofing or "phishing" cost banks and credit card issuers

$1.2

BILLION

in 2003.



74%

of e-consumers say they are less likely to shop online because of phishing.

SOURCE: Gartner Research/Cyota

57%

of consumers say they are consciously buying healthier foods.

SOURCE: Retail Forward

41%

of women business owners do not have credit services with any bank or financial institution.

SOURCE: National City Corp.

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