It Figures 08/04
The cost of phishing, consumer attitudes toward marketing and more
1 min read
This story appears in the August 2004 issue of Entrepreneur. Subscribe »
E-mail spoofing
or "phishing" cost banks and credit card
issuers
$1.2
BILLION
in 2003.
74%
of e-consumers say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota
$1.2
BILLION
in 2003.
74%
of e-consumers say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota
57%
of consumers say they are consciously buying
healthier foods.
SOURCE: Retail
Forward
41%
of women business owners do not have credit
services with any bank or financial institution.
SOURCE: National City
Corp.
