or "phishing" cost banks and credit card
issuers$1.2BILLIONin 2003.74%of e-consumers say they are less likely to shop
online because of phishing.SOURCE: Gartner
of consumers say they are consciously buying
of women business owners do not have credit
services with any bank or financial institution.
SOURCE: National City
This story appears in the August 2004 issue of Entrepreneur. Subscribe »