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Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?

This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Ever considered expanding your by setting up shop on , the world's largest online site? If you have, you're not alone. Currently, about 430,000 entrepreneurs tap into San Jose, California-based eBay to sell their wares on a full-or part-time basis. Compare that to a year ago, when it was closer to 150,000.

Why is eBay such a great place to grow your business? For starters, it's relatively inexpensive, especially compared to brick-and-mortar expansion methods. "There's a low capital requirement, you don't have to open a store, and, assuming [you've got] something that's marketable on eBay, you have a chance to turn your inventory really quickly," says Joseph T. Sinclair, author of eBay Business the Smart Way.

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