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Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?

This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Ever considered expanding your business by setting up shop on eBay, the world's largest online auction site? If you have, you're not alone. Currently, about 430,000 entrepreneurs tap into San Jose, California-based eBay to sell their wares on a full-or part-time basis. Compare that to a year ago, when it was closer to 150,000.

Why is eBay such a great place to grow your business? For starters, it's relatively inexpensive, especially compared to brick-and-mortar expansion methods. "There's a low capital requirement, you don't have to open a store, and, assuming [you've got] something that's marketable on eBay, you have a chance to turn your inventory really quickly," says Joseph T. Sinclair, author of eBay Business the Smart Way.

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