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New Attitude

Pursesnickety! prepares to soar with a revamped e-commerce site.

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

The launch is approaching. Deborah Nail, our intrepid makeover entrepreneur, has worked with Web design and marketing company Interland and settled on a new look for www.pursesnickety.com. It's cleaner, trendier and more professional, but it's also loaded with the fun spirit of the products. Just take a look at the before and after pictures.

The substance underneath is just as important as the look. Steve Schultz, Interland's director of business solutions and design services, has been in on the process since the beginning. After the initial consultation, Schultz and Nail decided to go with a high-end e-commerce engine that allows for search capabilities, both retail and wholesale sections, and other advanced features like a coupon manager. Says Schultz, "That will make it a much richer vehicle to target [Nail's] audience."

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