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Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

When interior designer Lee Snijders first appeared on HGTV's popular decorating show Designers' Challenge in 2002, he assumed he'd get a flurry of inquiries from prospects and some promising leads for new work. What he didn't expect was an avalanche of new business.

"During the first commercial break, my girlfriend and I checked my e-mail, and I already had 15 e-mails from people requesting whole home designs," says Snijders, founder of Lee Snijders Designs. "By the next morning, I had received 225 e-mails. I was ecstatic."

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