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The Right Stuff

Are you franchisee material? Take a look at yourself from a franchisor's point of view, and see how you measure up.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

If you've reached the decision to buy a franchise, it's almost like settling down with that special someone. After reviewing the multitude of franchising options available, you've singled one out. Now, let the courtship begin...with the franchisor.

In traditional courtships, meeting the parents to obtain their blessings is proper etiquette. For franchisors, it's mandatory, but they, just like parents, want to get to know all about you. Good franchise companies can't and won't simply hand over the keys to your business upon deposit of your franchise fee-they have to consider many factors first. During this "investigation process," the honeymoon may seem as if it's over before it ever began, and you may become annoyed with the barrage of questions. But upholding standards for their franchisees not only ensures that quality and excellence are associated with their image, but also with yours, if you join their "family."

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