What's in a Name?
A lot, if you're talking about the .mail domain--it could make sending legit e-mail ads easier.
A recently proposed top-level domain (such as .com or. org) could change the way many businesses send out legitimate marketing e-mails. The .mail domain is under consideration by ICANN, the Internet's governing body. The group behind it, Spamhaus, is a British-based anti-spam entity. John Reid, a spokesperson for Spamhaus, is careful to point out that .mail is not an anti-spam system.
Here's how it would work: A business would be able to register the .mail version of a domain they already own (such as amazon.mail). That would then become a device to verify the e-mails they send as legitimate. Those messages would not be subject to the blacklist e-mail filtering that currently catches both spam and some legitimate e-mails as well.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
Improving Yourself Takes 9.6 Minutes of Work Each Day
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
Remote Work Shouldn't Be Up for Debate
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.