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It's a Chic Thing

Boutique hotel chains are going strong with cheap, stylish offerings.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

While it might be comforting to know almost any megachain hotel is going to be the same whether you're in or Milwaukee, you may find more bang for your buck, plus something regional or unique, at smaller chains.

Affinia Hospitality, a group of nine reasonably priced all-suite in , is still managed by the Denihan family, whose patriarch started the chain in 1962. Nearly all the suites in its nine properties are surprisingly spacious (given Manhattan's reputation for matchbook-size hotel rooms) and include large work areas as well as kitchen facilities. Extras include a pillow menu, high-speed Internet access, and convenient locations in Midtown and the Upper East Side. Its best-known properties include the Affinia Dumont, The Benjamin and the Surrey. Visit, or call (866) AFFINIA.

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