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Double Play

Could sending a paper catalog to customers boost your e-commerce business?

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Whether your goal is to entice customers to shop at your more often or to combat stagnating , you could try boosting with a decidedly traditional strategy: the catalog.

It's not a new trend per se, but those taking the plunge are seeing real results. The idea is to increase the number of touch points you have with your customers so you can ultimately build more sales. It's common knowledge, after all, that people who shop in multiple channels are more valuable than single-channel shoppers.

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