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5 Ways to Land a Big Account

Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Every account deserves the same attention and service, no matter its size. However, it can be more difficult to land a large account. The top decision-maker is often unavailable-at a meeting, on the phone, out of town. You'll probably have to double and redouble your efforts just to get an initial conversation.

If you want to reap the big rewards, you have to go after the big fish. And even though it will never be easy, these five strategies can help you increase your odds of success:

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